Rubies in the Rubble limits food waste by reusing surplus fruit and vegetables to make new food products.

Rubies in the Rubble addresses food waste by using otherwise discarded fruit and vegetables to produce chutneys, jams, relishes, ketchups, and mayonnaises. The produce is collected from the market before it is discarded. Their products are a good way of making use of seasonal gluts and therefore provide a good starting point to address food waste.

Endeavouring to make food that not only tastes good, but is good.
Jenny Dawson – Founder of Rubies in the Rubble

Why you should care

According to the company, 17 million metric tons of food is wasted each year in the UK, which is responsible for around 19 million metric tons of CO2 per year. Rubies in the Rubble are helping to reduce this in the UK.

How the Global Goals are addressed

Industry, innovation and infrastructure

Global food waste has been estimated to cost $323 bn every year. Addressing this at the consumer level can help make the food retail industry more sustainable, especially in developing countries.

Responsible consumption and production

One third of all produce never reaches our plates. Rubies in the Rubble is trying to change this and have calculated that their relish has saved more than 600,000 fruits & vegetables from being sent to landfill.

Climate action

Rubies in the Rubble works to reduce the estimated annual 20 million metric tons of CO2 per year associated with food waste. They estimate to have saved over 110 tons of CO2 so far.